Last night we were getting caught up with Grace and Frankie (on Netflix, check it out if you haven’t seen the series!). Jane Fonda and Lily Tomlin’s characters Grace and Frankie were staging pop-up events for their um, feminine product (am I a prude or what?) that they had designed and manufactured. The first event was on a very small scale, the next was larger and without proper permits so yeah, they got thrown off the university campus (but they made sales and future contacts!).
Pop-ups are great events to sell art, products, services, etc. They can last for weeks or months or they can be one-day events. They are evidently a common occurrence in the big cities but are perfect for small towns too. But, despite the spontaneity and simplicity that Grace and Frankie’s examples seemed to imply, they do take planning. It is recommended that six months be allowed for typical pop-ups, but I know from experience they can be planned in a month. Well, I will know in a few weeks.
We are having a one day pop-up art show in our town on March 3rd. It is for all artists of our large county and it is hoped that there will be many more events like this to showcase the artists of our area. It is going to be great for the downtown area, which is in the process of being revitalized and rediscovered. The event will be in a large building that used to be a furniture store (it has pegboard and nails in the plaster walls, yay!), so pop-ups are great for empty real estate and their agents. Local people, wouldn’t it be great to have our own little “arts district” involving visual arts, theater, music? I am excited and see so many possibilities for the future.
So, if you are a local artist, please join us! If not an artist, you can be a patron of the arts, so please join us! Not local? Make a trip and check us out!